Temple-specific LINE app “Shugo-no-LINE” expands to more than 70 temples A new form of connection between parishioners and local communities
寺院と檀信徒、そして地域社会をLINEでつなぐデジタルインフラが、静かに拡がりを見せている。寺院支援を手がける株式会社しゅうごう（東京都品川区）は、お寺特化型LINEアプリ「しゅうごうのLINE」の導入寺院数が70カ寺を突破したと発表した。リリースから1年で契約数は3.5倍、一般ユーザー登録数も3.1倍に増加。高齢層にも馴染みのあるLINEを活用し、寺院と檀信徒のつながりを深める仕組みが実を結びつつある。
The digital infrastructure connecting temples, parishioners, and local communities via LINE is quietly expanding. (Shinagawa-ku, Tokyo), a company that supports temples, announced that the number of temples that have subscribed to its temple-specific LINE application, “Shugo-no-LINE,” has surpassed 70 temples. In the year since its release, the number of subscriptions has increased 3.5-fold and the number of general user registrations has increased 3.1-fold. The system of using LINE, which is familiar even to the elderly, to deepen the connection between temples and their parishioners is bearing fruit.
「しゅうごうのLINE」は、檀信徒との法要連絡や供養申込みをはじめ、デジタル寺報や動画法話の配信、スタンプラリーなどを一括で提供するアプリ。命日の自動通知や仏事相談、祈祷の受付、参拝記録の管理など、寺院の実務と信仰生活を支える機能が揃う。離脱率も5.1%と低く、継続的な接点づくりにも有効とされる。
“Shugo-no-LINE” is an all-in-one application that provides information on Buddhist memorial services and memorial service applications with parishioners, as well as digital temple newsletters, video Dharma talks, and stamp rallies. It offers a full range of functions to support temple practice and religious life, including automatic notification of the anniversary of death, consultation on Buddhist affairs, acceptance of prayers, and management of visitation records. With a low withdrawal rate of 5.1%, it is said to be effective in creating ongoing contact with the temple.
特に注目されるのが、デジタル功徳証や「寺みくじ」などを通じた若年層との縁づくり。世代を超えたつながりの中で、寺院が“地域の情報拠点”として再評価されているという。さらに教区単位での連携も進み、浄土宗埼玉教区では「お念仏日記」などのコンテンツがLINEで発信されている。
Of particular interest is the creation of connections with younger generations through digital certificates of merit and “temple fortune”. Through intergenerational connections, temples are being reevaluated as “local information hubs. In addition, cooperation among parishes is progressing, and content such as the “Nembutsu Diary” is being sent out on LINE in the Saitama parish of the Jodo sect.
同社は今後、全国77,000寺院への普及を視野に、寺院のIT導入支援と勉強会「寺子屋しゅうごう」の開催を継続。単なる通信手段ではなく、仏教的な関係性を現代に根付かせる“心のインフラ”としての役割を果たそうとしている。
The company will continue to support the introduction of IT at temples and hold study sessions called “Terakoya Shugo” with a view to spreading the service to the 77,000 temples throughout Japan. LINE is not merely a means of communication, but is intended to play a role as a “spiritual infrastructure” that will help Buddhist relationships take root in the modern age.
詳細はこちら
